A visionary DRIVER in technology, development and data
Infomedia has been through an extensive digital transformation. We were the first in the Nordics to completely digitalize press clippings. We have gone from cutting with scissors and snail mail, to global digital media monitoring. Today, the daily media monitoring is supplemented with advanced dashboards, user-friendly apps and integrated communication solutions and consultancy.
It is a part of our DNA to be digital, to invest in technology and to challenge the future’s possibilities.
We use technologies as machine learning and AI to set new standards for insights into the media landscape.
But technology will not do it alone. To ensure that our algorithms are among the best on areas such as sentiment scoring, relevance assessment and automated categorizing, we need data. A lot of data. Every day we crawl hundreds of thousands of media and gather more than 3 million articles that are delivered to +100,000 client across the world.
Thorough understanding of technology, strong partnerships, the right skills and the desire to develop and experiment are decisive drivers for tomorrow’s media intelligence – and we have that.
A strategic partner that delivers insight and advice
Infomedia is the strategic partner that offers insight and advice to strengthen our client’s strategic communication efforts across business areas, markets, and international borders.
In the chaotic media picture, where new social and digital channels constantly increase complexity, we make sure that our clients have access to the information they need.
We monitor your brand 24 hours a day – 365 days a year.
We analyze data from 150 million sources, pages and profiles and translate it into information relevant to your agenda – both the information you have requested and the information you didn’t know you were missing.
We provide information about influencers and agendas that are important to your business.
We contribute in the knowledge growth during the Danish lifespan. With over 70 million articles, our archive is a small part of Denmark’s history, and provides the basis for new knowledge. From early school students who research for assignments, to busy university students who research for their thesis, to top executives and communicators who, with the help of our insights, need to prioritize and make important strategic decisions.
With our focus set on a (not so distant) future, where we will be able to predict behavior based on our media data, we offer our customers analyses and insights that will strengthen their brand, business and bottom line – we call it “Insight for Impact”.
It is especially because of our employees that Infomedia is an inspiring company to be part of. We are a little under 200 colleagues who keep the wheels turning 24/7, to follow the news beat and provide insights to our customers around the clock. Some of us – about 70 – are students, which makes Infomedia a fun and unique workplace. The combination of experienced specialists and young colleagues with a fresh view of reality is crucial to our culture and our DNA.
Ownership and partnerships
Infomedia are active in several industry networks. We are a member of international organizations as FIBEP, AMEC and PDLN, that establish framework conditions and standards for media monitoring, analyses and copyright.
I Denmark we are a member of Danske Medier and IT-Brancheforeningen.
Infomedia is partly owned by JP/Politikens Hus A/S and Berlingske Media.