Press release, 30th November 2021
Infomedia wins two gold at AMEC Awards 2021
Infomedia receives two gold awards at the AMEC Awards 2021, for its work in measuring communication and communication effect for large-scale companies in the Nordic region.
The AMEC Awards is a global awards programme for communications measurement. Open for entry to anyone who uses media monitoring and analysis in PR and communication work. The award acknowledges particularly good results in communication strategy, communication analysis and media intelligence technology.
Reputable companies and organizations such as Coca-Cola, YouTube, Honda, Adobe, Huawei, OECD and UNICEF were among this year’s participants. This only made winning even more special.
Infomedia received two AMEC Gold Awards in the following categories:
- Most effective planning, research and evaluation: Western Europe
- Award for good language and simplicity in measuring and reporting campaign effectiveness
Infomedia was also nominated in the following categories:
- The best first step on a measurement journey
- Best multi-market reporting
- Best use of measurement in a single case
- Innovation award for new measurement methods
Infomedia has offices in Copenhagen, Oslo, Stockholm, and Tallinn and helps companies and organizations to utilize editorial and social media data, communication insights, and new technology to strengthen the activities within primarily communication, marketing, sales, and R&D.
About the awards
Gold: Most effective planning, research and evaluation: Western Europe B (Anonymous)
At the beginning of the project, the customers communication strategy was a mix of an intuitive approach and media monitoring. Together with the customer, Infomedia dived into the media material, and gradually built up a new strategy based on previous data, ongoing tracking and concrete, measurable KPIs. Infomedia has thus clearly demonstrated how planning, research and evaluation can provide clear and very strategic guidelines, which in turn lead to good, measurable results.
Gold: Common Language Award for Simplicity in Measuring and Reporting Campaign Effectiveness (Anonymous)
The project “Meat Lovers” was based on the growing pressure on the meat industry: Consumers’ growing awareness of climate and health issues and animal welfare escalating political polarization. Navigating and communicating in a conflict-ridden landscape is not easy.
With Infomedia at the helm, the trio has established a much better understanding of how these trends unfold in editorial media and used it actively in strategic communication plans. The companies showed a “clear and simple analysis, with direct and clear language in the measurement reporting”. In other words: despite a multifaceted and complex issue, the analysis is presented so simply that it was honored with gold.
Best first step on a measurement journey (Citycon)
Liljeholmen is a larger area with properties, services, shopping, cultural offerings and the metro, just outside Stockholm city center. By looking at how news media cover Citycon’s facilities, Infomedia used media identity and focus groups directly in the communication around urban planning. The award recognizes “organizations that are new to media measurement and evaluation and that build good practice from the very beginning”. The project is currently in a consultation phase with targets for completion in 2029.
Best multi-market reporting and Best use of measurement in a single case (H&M)
In October 2020, H&M launched its first clothing recycling system in Stockholm. H&M’s customers were invited to take part in the “Looop” campaign, thus representing an important step towards a “Circular future in the fashion industry”. Infomedia provided media analysis and evaluation of the campaign, with a particular focus on customer engagement and actual action directly driven by the campaign.
The justification states that companies across industries and countries performed “excellent measurement and evaluation of communication campaigns”.
Innovation award for new measurement methods (We Love People)
Measuring Purpose Communication is no easy feat. Infomedia therefore collaborated with the consulting agency We Love People, to develop an original and unique methodology that captures the concept of “purpose’s” multifaceted nature. The method was named “The Purpose Score”.
The jury concluded that Infomedia combined several measurements and evaluation tools and found a new way to measure the impact of communication activities. A job they considered worthy of an AMEC nomination.