The Danish company delivered on par with 2021. Operating profit (EBITDA) amounted to DKK 22.5 million in 2021 compared to DKK 22.8 million in 2020. The result reflects investments in the Shared Service Center in Estonia and the reorganization and strengthening of the Swedish company. Profit before tax amounted to DKK 12.2 million compared to DKK 12.0 million in 2020.
– As for all other companies, it was another year with COVID-19, which naturally affected market and development activities for large parts of 2020. We maintained planned investments in our Nordic consolidation, including developing a new product platform, new brand identity, and new websites for Infomedia and Opoint. Investments in digital transformation and data science initiatives were also made to support automation and new types of communication analytics. We consider the result satisfactory under the given market conditions, says CEO Thomas Vejlemand.
Several management and organizational initiatives have been implemented in 2021 to strengthen the company further.
– We have come a long way in integrating our companies from acquisitions in 2018 and 2019, leading to new management approaches. We have appointed a new country manager for the Danish company and a new CEO for Opoint, both recruited internally. We have established a new Nordic management team consisting of country managers and managers responsible for cross-cutting process areas. We have a strong team and have started 2022 with a more robust customer intake and increased interest in our international media monitoring with a focus on crisis management and market research, concludes CEO Thomas Vejlemand.
The ambition is to make Infomedia the preferred software solution partner within media monitoring in the Nordics and internationally, focusing on business strategic media analysis and communication insights.
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Infomedia is the leading media intelligence provider in the Nordics, delivering media monitoring, media analytics, communication insights, and social media management software. Our products and services give all businesses deeper insight into their communication and reputation across news and social media locally and internationally.
Infomedia owns the technology company Opoint 100%, which, with its web crawling technology, delivers news feeds to media monitoring and IT companies internationally. We are also the exclusive distributor of software from Talkwalker and Hootsuite, both international social media monitoring and management software companies.
Infomedia is owned by JP/Politikens Hus and Berlingske Media and has approximately 250 employees in offices in Copenhagen, Aarhus, Stockholm, Oslo, Helsinki, and Tallinn, as well as a sales office in London and Houston for the subsidiary Opoint.