ANALYTICS & INSIGHTS
Gain deeper insight into your communication
Our analyzes provide valuable insight into your mentions, reputation, and performance throughout the entire media landscape.
Let us analyze your communication and performance
With the help of advanced technology and a deep insight into the media landscape, our analysts put your communication and media mentions into perspective. Here are some of the topics our media analyses provide insight into.
Media mentions
How are you mentioned in the media? Are there regional and/or international differences that affect your performance? Our media analytics provide a deeper insight into different media and media types’ mentions of your key messaging. This gives you even better opportunities to strengthen your communication efforts.
Reputation
Almost everything is about good reputation in a transparent digital age. Our analytics help you gain insight into how you can positively influence your reputation with the right communication in the right places. We create insight into your reputation so you can prioritize the right strategic efforts
Stakeholders
How do your customers, supplies or stakeholders perceive your company or organization? How much do your core messages reach different stakeholders, and how are they received? Our stakeholder analytics look at your clout and image among the most important stakeholders.
Competitors
Gain insight into your performance in comparison to your competitors. Our competitor analytics gives you insight into your competitors, their messages, share of voice, mention quality and much more. Is the quality of your mentions better or worse? And how does your image develop in relation to your competitors over time?
Influencers
Who influences the debate about your organization, agendas, products and services? How effectively are your core messages spread? And how do the recipients react when influencers mention you? Gain insight into which actors influence your reputation so that you can strengthen external relations.
Agendas
Whether it is ecology, circular economy, gender equality, or something completely different, we create insight into your most important agendas. We monitor core messages and measure their impact in the media. And we combine the insights gained with other parameters when we map out the effect of your communication.
Campaigns and Events
Do your campaigns and events result in the right attention and media coverage? Which media and other actors are particularly preoccupied with mentioning you? How far do your campaign messages go and create the results in terms of your specific goals and objectives? Our campaign analytics give you the insights.
Sustainability
Insight is required in order to succeed at communication on sustainable initiatives. We have comprehensive media data on the UN’s World Goals and sustainability in the media. What themes or world goals are on the agenda, and how often are you mentioned in relation to the competitors?
What else do you want to know?
Our analytics provide companies and organizations greater insight into their performance in the media – and how it affects something as important as reputation and customer spending. Contact us to find our more about how we can strengthen your communication and position using our analytics and insights.
Report the most important insights to management
Get a clear overview of your performance in media. We summarize and present a perspective on everything in a simple and clear design that functions optimally for management reporting.
Clear goals and objectives
We have our sharpest focus on your KPIs and results. Our media analytics therefore always reflect whether or not you are on the right track, and what you can do even better.
Overview, insight and actions
Good analytics provide overview and insight that support decision-making. With Infomedia’s media analytics, reporting is done quickly, clearly and in an action-oriented manner.
Simple management reporting
Reporting at the management level requires a focus on a few important things. With our media analytics, you get to the heart of the matter when there is a need for making important decisions.
Take a deep dive with our interactive dashboards
Dive into media data via our dashboards and gain valuable insights. Click, filter and zoom in on everything.
Delve deeper into the data
With our interactive dashboards, you get even deeper insight into how your messages and agendas evolve across media.
Filter and compare
Zoom, filter, and discover completely new connections in your media data, and, for example, the effect on web traffic, reputation, sales, or other KPIs.
Export your data
All data is open and available so that you can process it in other systems. Export as Excel, PDF or graphics for your presentations.
Infomedia’s CEO benchmark analytics tell us whether our efforts are working, and also how we can best prioritize resources. We can see which themes and channels we must focus on in our CEO communication across traditional and social media. At the same time, we learn from the other CEOs and use that knowledge in our own efforts.
Charlotte Holm, Head of PR, COWI
See also
Media Monitoring
Infomedia offers the broadest and deepest media monitoring service on the market, and gives you a quick overview every day.
Digital Platforms
We offer some of the market’s leading technologies for monitoring and analyzing your social media communications.
Consulting
Our experienced analysts and consultants turn valuable insights into targeted actions that create measurable results.
Contact us
Let’s talk about how our various analytics can give you greater insight to succeed with your work.
