Serving the largest companies in the Nordics with media monitoring of themselves and their surroundings often requires a complete Nordic product delivery with royalty agreements for news reproduction for customers with all the major media. A growth strategy and increasing demand mean that Infomedia is now expanding its activities in the Nordic region by opening an office in Helsinki.
– “We’re seeing more and more people realizing the benefits of using both editorial and social media to inform themselves, to get a better overview and strategic insights through media data. It’s not just about insights into what the press is writing about your company but also about the world around you, including competitors, major agendas, and much more – and from an international perspective. Media monitoring and insights have become a strategic tool more departments use than just PR and Communications. We are experiencing an increasing demand from larger Nordic companies and organizations. We look forward to growing our business further with the establishment in the Finnish market. At the same time, it meets our largest Nordic customers’ desire to gather all their deliveries of media monitoring and insights to one supplier, says Infomedia’s Group CEO Thomas Vejlemand.
“Media intelligence and understanding the surrounding world is more important than ever. Brands, organizations, and all of us face complex phenomena in an increasingly fast-paced media landscape. With Infomedia’s vast experience, strong media deals, and technology, I’m looking forward to creating value for our customers,” says Jaakko Haarala.
Infomedia is owned by the Danish media groups JP/Politikens Hus and Berlingske Media and is a leading Nordic player in media intelligence, which includes media monitoring, media analytics and insights, and digital platforms for monitoring and managing social media.
– I’m delighted to have hired Jaakko Haarala as our new Country Manager in Finland. Jaakko brings good energy, industry experience, and strong competencies in business development and sales, concludes Thomas Vejlemand
For further information
Thomas Vejlemand
Group CEO, Infomedia
+45 31373025
tv@infomedia.dk
Jaakko Haarala
Country Manager
+45 93 50 75 87
jha@infomedia.fi
About Infomedia
Infomedia is the leading media intelligence provider in the Nordics, delivering media monitoring, media analytics, communication insights and social media management software. Our products and services give all types of businesses deeper insight into their communication and reputation across news and social media locally and internationally.
Infomedia owns the technology company Opoint 100%, which with its web crawling technology delivers news feeds to media monitoring and IT companies internationally. We are also the exclusive distributor of software from Talkwalker and Hootsuite, both international social media monitoring and management software companies.
Infomedia is owned by JP/Politikens Hus and Berlingske Media and has approximately 250 employees in offices in Copenhagen, Aarhus, Stockholm, Oslo, Helsinki and Tallinn as well as a sales office in London and Houston for the subsidiary Opoint.