CASE STORY

Danish Crown

FOOD PRODUCTION

130 COUNTRIES

28,000 EMPLOYEES

Danish Crown improved their brand reputation through targeted communication

about Danish crown

Creating a sustainable future for food

Danish Crown stands on the shoulders of over 130 years of history, filled with tradition and innovation, and have a vision of delivering climate neutral production by 2050.

The company is one of the world’s largest exporters and one of Europe’s largest producers of pork. The Danish Crown Group is also the largest meat-processing company in Europe, and Danish Crown Beef is a key player in the European beef market.

Danish Crown has production in Denmark, UK, several European countries and China, and have market access to more than 130 countries around the world.

Infomedia has helped us integrate our media analysis and reputation analysis into an interactive dashboard that enables us to prioritize and target our communication efforts based on what affects our reputation. By focusing on what data tells us is most effective, we can make the best decisions - and follow the effect on our brand reputation.

Jan Lyng LauridsenDirector, Corporate Brand and Leadership Communication

Challenges

Determined to become a global leader in sustainable meat production

Being one of Europe’s largest meat production companies, Danish Crown is determined to become a global leader within sustainable meat production.

However, their brand had a fairly low reputation among the general public, which had a negative impact on product value, customer relations, talent attraction and public affairs.

Danish Crown’s communications department set one objective to improve reputation by continuously evaluating and prioritizing their communication activities:

Improve brand reputation through targeted communication efforts.

infomedia's solution

Using data, analysis, and new technology to increase brand reputation

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Interactive Performance Dashboard

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Improved brand reputation

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More effective analysis framwork

Better decision making

Result headline

about infomedia

Infomedia helps companies and organizations achieve greater success through the intelligent use of data, new digital technologies, and deep insight into media and communication.