CASE STORY

Danish Crown

FOOD PRODUCTION
130 COUNTRIES
28,000 EMPLOYEES

Danish Crown improved their brand reputation through targeted communication

about Danish crown

Creating a sustainable future for food

Danish Crown stands on the shoulders of over 130 years of history, filled with tradition and innovation, and have a vision of delivering climate neutral production by 2050.

The company is one of the world’s largest exporters and one of Europe’s largest producers of pork. The Danish Crown Group is also the largest meat-processing company in Europe, and Danish Crown Beef is a key player in the European beef market.

Danish Crown has production in Denmark, UK, several European countries and China, and have market access to more than 130 countries around the world.

Challenges

Determined to become a global leader in sustainable meat production​

Being one of Europe’s largest meat production companies, Danish Crown is determined to become a global leader within sustainable meat production.

However, their brand had a fairly low reputation among the general public, which had a negative impact on product value, customer relations, talent attraction and public affairs.

Danish Crown’s communications department set one objective to improve reputation by continuously evaluating and prioritizing their communication activities:

Improve brand reputation through targeted communication efforts.

infomedia's solution

Using data, analysis, and new technology to increase brand reputation

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem .

Interactive Performance Dashboard

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Results

Improved brand reputation

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More effective analysis framwork

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Better decision making

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Result headline

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Result headline

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Result headline

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