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PRESS RELEASE: New acquisition strengthens Infomedia’s Nordic market position

Infomedia is taking over the Norwegian, Swedish and Estonian media monitoring companies M-Brain AS, M-Brain AB and M-Brain OÜ from the Finnish company M-Brain OY. The acquisition includes 100 employees along with company clients, digital platforms and solutions. Infomedia is hereby significantly expanding its Nordic position in media monitoring and analysis of news content. The acquisition strengthens Infomedia’s ability to deliver data-driven communication insights to Nordic customers, who are seeking a partner and adviser with both local, Nordic and international media insights.

From partnership to a strengthened Infomedia

For the past seven years, Infomedia and the M-Brain companies have been close partners with more than 300 joint Nordic customers. This gives Infomedia a deep insight into the strengths of the three companies and the many obvious growth opportunities.

“There are many synergies in the acquisition that will improve our positions in both Denmark, Sweden and Norway,” explains Thomas Vejlemand, CEO of Infomedia. “There are numerous areas where we see complementary strengths in technology, partnerships, market access and competencies, and we look forward to meeting our new customers and continuing the solid work that M-Brain employees are responsible for. We are also looking forward to introducing new initiatives from Infomedia, among others our performance dashboard for media communication, a series of new social media solutions, and not least, a number of new industry-specific solutions.”

Thomas Vejlemand emphasizes that the acquisition is a part of a long-term strategy to make Infomedia an agenda-setting, leading player within data-driven communication insights.

“The acquisition of Opoint Technology in 2018 was an important milestone and made Infomedia the global market leader within web crawling of online news. Combined with our partnerships with global market leaders within social media, such as Talkwalker, Brandwatch, Hootsuite and Zerofox, we have a good starting point for developing new products and services for customers in a broader market,” says Thomas Vejlemand.

Digitization and change

The acquisition is the continuation of a digital transformation process in Infomedia that goes back many years. A process that has transformed Infomedia from being a traditional Danish print media monitoring company to a leading Nordic media intelligence provider. The ambition is to be the partner of choice for communication professionals in Sweden, Norway and Denmark – delivering media monitoring and insights from a local to global scale across all media channels, including print, online, broadcast and social media.

Following the acquisition Infomedia represent close to 250 employees with offices in Copenhagen, Stockholm, Oslo, and Tallinn. The client list counts more than 3,500 companies, and the company will provide media content to more than 2 million daily users. This makes Infomedia a leading Nordic provider of media intelligence solutions for companies, organizations and public institutions.

The hand-over takes place on October 1st, 2019.

For more information, please contact:

Thomas Vejlemand,

CEO, Infomedia

+45 31373025

tv@infomedia.dk

About Infomedia

Infomedia A/S is a Nordic media intelligence company specialized in media monitoring, media analysis and communication insights. Today, the company counts more than 230 employees, a headquarter in Copenhagen with offices in Stockholm, Oslo and Tallinn, and a production company in Chennai. The company was established in 2003, and the two biggest media companies in Denmark, JP/Politikens Hus and Berlingske Media, have shared ownership.

Infomedia also owns the technology company Opoint Technology A/S, acquired in 2018, whose business includes a market-leading web-crawler platform offering global monitoring of over 160,000 leading online media, a global web archive, metadata-enriched web content, and +100 international media monitoring and technology customers.

CEO: Thomas Vejlemand

Chairman of the Board: Anders Heering, Managing Director at JP/Politikens Erhvervsmedier.

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